
Digital commerce for brands that hate buzzwords.
Expertly crafted products brought to market with world class web development and digital commerce strategy
Expertly crafted products brought to market with world class web development and digital commerce strategy



Powered by crafters from our favorite brands.
Dear Founder,
You deserve better.
You've been promised a lot.
AI magic. 10x growth. New keywords to chase.
And maybe you've seen the dashboards light up… but your business still feels broken underneath.
Fraction is different.
We're not here to sell you a funnel.
We're here to understand your business like it's our own, and build results with you from the inside out...

Fanatics Collectibles
Drove 40% CAGR through a global Shopify platform migration for the Topps trading card brand.

Tuft & Needle
Implemented landing page assets generating $50MM+ in GMV

Neighbor Outdoor
Full ecommerce infrastructure development and website build-out.

Salt Rabbit
Developing end-to-end ecommerce experience and internal platform infrastructure.